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What To Post On Social Media In January

January Content Creation Ideas and January Hashtag Holidays 2024

Looking for creative content ideas to promote your small business this January? Consider your content plan done.

Bookmark this content creativity guide to plan your promotions with impact, including strategies to make a plan and create consistently!

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Table of Contents

What are good blog post ideas for January?

January offers a fresh start to a New Year, and content trends favor healthy resolutions, productivity, and organizing. 

Here are blog post ideas to hook into trending themes:

  • Product reviews for anything exercise related, including gear and accessories
  • Motivational content around self-improvement
  • Tips on home or office organization
  • How-to content around goal-setting
  • Behind-the-scenes of the start of your year
  • Trend forecasting for your industry for the New Year
  • How to make more money, how to save more money, and financial wellness topics

What should I post on social media in January?

January is all about self-improvement and setting the tone for a successful New Year:

  • Share your personal journey and goals for 2024
  • Share your progress on work from the previous year
  • Share what you learned and how you are moving forward
  • Inspire others with motivational messages and encouragement
  • Before-and-after posts perform well on social media
  • Hook into positivity hashtags with your content
  • Offer seasonal tips or solutions relevant to your audience

January Social Media Holidays 2024

  • January 1: Global Family Day #GlobalFamilyDay
  • January 2: World Introvert Day #WorldIntrovertDay
  • January 3: Festival of Sleep Day #FestivalOfSleepDay
  • January 4: National Trivia Day #NationalTriviaDay
  • January 5: National Bird Day #NationalBirdDay
  • January 6: National Cuddle Up Day #CuddleUpDay
  • January 7: National Bobblehead Day #NationalBobbleheadDay
  • January 8: National Bubble Bath Day #NationalBubbleBathDay
  • January 9: National Word Nerd Day #WordNerdDay
  • January 10: Peculiar People Day #PeculiarPeopleDay
  • January 11: Secret Pal Day #SecretPalDay
  • January 12: Kiss A Ginger Day #KissAGingerDay
  • January 13: National Sticker Day #NationalStickerDay
  • January 14: National Organize Your Home Day #OrganizeYourHomeDay
  • January 15: National Hat Day #NationalHatDay
  • January 16: National Do Nothing Say #NationalDoNothingDay
  • January 17: Ditch Your Resolution Day #DitchYourResolutionDay
  • January 18: National Thesaurus Day #NationalThesaurusDay
  • January 19: National Emo Day #NationalEmoDay 
  • January 20: Take A Walk Outdoors Day #takewalkoutdoorsday
  • January 21: National Sweat Pants Day #sweatpantsday
  • January 22: Community Manager Appreciation Day #CMAD (Fourth Monday of January)
  • January 23: Speak Up and Succeed Day #speakupandsucceedday
  • January 24: National Just Do It Day #JustDoItDay
  • January 25: Opposite Day #OppositeDay
  • January 26: National Spouses’ Day #spousesday
  • January 27: Punch The Clock Day #PunchTheClockDay
  • January 28: Global Communication Day, International Lego Day
  • January 29: Freethinkers Day #FreethinkersDay
  • January 30: National Escape Day #NationalEscapeDay
  • January 31: National Backward Day #BackwardDay

What are people searching for in January?

January Content Trends

  • Resolutions/Goal-Setting 
  • Organization
  • Health/Wellness
  • Travel Destinations
  • Party Fashion
  • Book Recommendations
  • Money Topics

What is trending right now?

You can use free and paid tools to discover content trends relevant to your niche for use in your content:

  • Google Trends provides a valuable tool for comparing search trends, making it an excellent starting point when combined with January content ideas.
  • Pinterest Trends can especially help those in the design, art, and lifestyle space find trending products and styles to touch on in their work and content marketing discussions.
  • Reddit is a free platform that encourages engaging content. You can explore trending Reddit content on this website, free.
  • Quora is a question-and-answer website that is a prime source of information for content marketers. You can find trending Quora discussions by following the steps outlined here.
  • Exploding Topics is a paid service to discover trending topics at least six months before they take off. You can subscribe to a free trends newsletter of trends or try the trends tool here.

Having these resources ready along with participating on popular social media platforms and setting up Google Alerts will help you stay on the pulse of trends.

Lifestyle Content Ideas For January

January monthly social media holidays for lifestyle content include:

  • International Creativity Month
  • Dry January Month
  • Get Organized Month
  • National Hobby Month
  • Get A Balanced Life Month
  • National Mentorship Month
These monthly social media themes can help you create a foundational plan for consistent content.

Sell More With Retail Content Trends

January offers retailers ample opportunities to connect with customers. Try creating content around the following themes for your small business:

  • January 19: Get to Know Your Customer Day is perfect to ask questions of your audience through Instagram Stories, Instagram Threads, YouTube Posts, and TikTok. 
  • January 24: National Compliment Day can be a fun way to fawn over customers who have purchased from you in the past (even better if they shared and tagged you in content!)
  • January 26: Toad Hollow Day of Encouragement is all about spreading positivity and kindness #ToadHollowDayOfEncouragement
  • January 26: National Have Fun at Work Day is a great opportunity to show off your store or behind-the-scenes of your home business.
Tip: Consider starting a loyalty program around your small business to reward return customers this month.

Food Content Ideas in January

January’s food and drink content ideas encompass a range of options, from wholesome to indulgent. Consider experimenting with non-alcoholic cocktails for Dry January, or enlist a family member’s culinary skills to craft captivating recipe content. With something to suit every taste, there’s an abundance of possibilities to explore!

  • January 1: National Bloody Mary Day, National Black Eyed Pea Day
  • January 2: National Buffet Day, National Cream Puff Day
  • January 3: National Chocolate Covered Cherry Day
  • January 4: National Spaghetti Day
  • January 5: National Whipped Cream Day
  • January 6: National King Cake Day, National Shortbread Day, National Bean Day
  • January 7: National Tempura Day
  • January 8: National English Toffee Day
  • January 9: National Apricot Day
  • January 10: National Bittersweet Chocolate Day
  • January 11: National Hot Toddy Day, National Milk Day
  • January 12: National Marzipan Day, National Curried Chicken Day, National Glazed Doughnut Day
  • January 13: National Gluten-Free Day, National Peach Melba Day
  • January 14: National Hot Pastrami Sandwich Day
  • January 15: National Bagel Day, National Fresh Squeezed Juice Day, National Strawberry Ice Cream Day
  • January 16: National Fig Newton Day, International Hot and Spicy Food Day
  • January 17: National Hot Buttered Rum Day
  • January 18: National Gourmet Coffee Day, Peking Duck Day
  • January 19: National Popcorn Day
  • January 20: National Buttercrunch Day, National Cheese Lover’s Day:
  • January 21: National Granola Bar Day, National New England Clam Chowder Day
  • January 22: National Blonde Brownie Day, National Southern Food Day
  • January 23: National Pie Day, National Rhubarb Pie Day
  • January 24: National Peanut Butter Day, Lobster Thermidor Day
  • January 25: National Irish Coffee Day
  • January 26: National Peanut Brittle Day
  • January 27: National Chocolate Cake Day
  • January 28: National Blueberry Pancake Day
  • January 29: National Corn Chip Day
  • January 30: National Croissant Day
  • January 31: National Hot Chocolate Day

Pet Content Ideas in January

We can’t forget our furry companions that make it into the content mix! Try these pet content ideas in January:

  • January 2: Happy Mew Year, National Pet Travel Safety Day
  • January 14: Dress Up Your Pet Day
  • January 22: National Answer Your Cat’s Question Day
  • January 24: Change A Pet’s Life Day

Timely Tips For Creators ✨

How To Create Content Consistently

Your content ideas and plan are only as good as creating the content and keeping it out there. Here are ways to create content consistently, even when you don’t have a lot of time:

  • Pick your tools. Working with the right creator tools will expedite your content creation and put you on the path towards regular content. 
  • Give yourself time. Take advantage of free creator tool trials to see which tools are right for you and the content you are trying to create, and don’t be discouraged if it’s hard at first. With a little bit of trial-and-error, you can find the right creator tools to get your content produced on time.
  • Find your vibe. You may discover that you are gravitating to certain design styles in your web travels or offline adventures. Take screenshots or pictures of colors, fonts, flatlays, patterns, textures, and illustrations that make your heart sing as inspiration for future content. You may discover similar design styles or elements within the stock catalogs of Canva or Vimeo, or source free assets online.
  • Start with templates. There’s no shame in the game if the goal is to get started creating content. Content templates are a great starting point to learn a creator tool and start adding your own video, photos, and copy. Templates also let you create content on scale, as you can quickly move from one design to the next. Content templates are available within creator tools, and you can also source social media templates from Creative Market.
  • Build a library. You can start organizing your creator collateral by creating folders within your creator tools to organize your digital assets. Having a system for all of your designs will help expedite your content creation moving forward, and it is never too soon to start organizing your files. Organizing ideas for future content will help you hit the ground running when you are ready to start creating.
  • Find fellow creatives. Join creator communities to get support, inspiration, and encouragement as you work on your content. Feedback and discussion can help motivate your creative work. We recommend the Official Canva Design Community and the Official Kapwing Creators Community.
  • Break it down. Turn your content creation into manageable steps: Title (if relevant), hashtags/keywords, caption or description, category (if relevant), content type, content length, content format, content copy, content assets, content design, and finally, content publishing. Research first, then start collecting your content to work with for your original content. It’s helpful to create folders inside your creator tools to keep everything organized. If you are creating a blog post, start a draft, and start working on the content population.
  • Find the time. Certain steps of the content creation process will take longer than others. Use a tools like RescueTime to keep track of your productivity to understand where you can improve in your content creation process. You’ll be able to see how much faster you can create content with consistency, templates, and a system if you keep track of your creative time! You may also consider after 31 days of content creation to outsource parts of your content production process, or upgrade your creator tools to include more features to your content.
  • Schedule in advance. You can schedule much of your content ahead of time using scheduling tools native to the platform or a social media content platform like SocialPilot. You may consider starting the content creation from the end of January so that you have time to experiment with creator tools and your social media style.
  • Celebrate your wins! Watch your analytics to discover what content is resonating with your audience through likes, views, saves, shares, and comments. You will find plenty of audience data after a month of consistent content to inform the kinds of content your followers like. Tools like VidIQ will actually show you which pieces of content you should double-down on for the best results. An increase in views, however small, is still content progress. Don’t give up, just keep it consistent and stay the course!


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