Can Entrepreneurs #DeleteFacebook?
Hot on the heels of the public outcry to #DeleteFacebook, entrepreneurs need to get creative with their social media marketing campaigns and clear on their advertising ethos. Let’s explore… What in the heck happened last week with Facebook, and why...
Just The Tip: How To Create A Buyer Persona
Buyer Personas are to content strategy as an ingredient list is to whipping up a new culinary creation. Without a buyer persona plan in place, you’re doing what I fondly refer to as throwing spaghetti on the ceiling and seeing if it sticks. There is an old adage...
What the Unicorn Frappuccino Can Teach Us About Social Media Strategy
What happens when products are inspired by social media trends? The Starbucks Unicorn Frappuccino. By now, I’m sure you’ve seen your share of pictures, posts, and commentary about the Unicorn Frappuccino in your social media feeds. If I had a...
F!¢k The Kumbaya: Navigating Facebook Marketing in the Era of Storyselling
Quick Note: “Mom, it’s okay, my friend Margo said I could title the blog this. She’s a good influence on me, honest.” If you are a human creature in that millennial sweet spot of early to mid-thirties, chances are you are on Facebook. If...
Want More Yoga Students?
The secrets of successful yoga instructors and sold out classes isn’t all just in the “om”. Here are tips, tricks, and tactics to get your yoga students coming back for more with new members in tow. Get visible. You don’t have to be a social...Start Here
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