Just The News: Cyber Monday 2019, Vogue Instagram Strategy

Cyber Monday Round-Up!

2019 Sales Set Records


Happy everything! I’m glad to see that you survived the madness of Cyber Monday.

Did you purchase an air fryer or an Xbox One?

“Cyber Monday” is a term first coined by Ellen Davis of the National Retail Federation on November 28, 2005, in a press release and has quickly become One of the Biggest Online Shopping Days of the Year.

174 million Americans shopped between Thanksgiving Day and Cyber Monday and spent an average of $335 per person during that five-day period.

The biggest spenders, Millenials aged 24 to 35, spent an average of $419.52 per person.

Additionally, over 25 millions items were ordered over Black Friday and Cyber Monday on Amazon alone,  breaking records all over the place.

In happy small biz news, independent third-party sellers on Amazon comprised of small and medium-sized businesses sold more items during Cyber Monday 2019 than any other 24-hour period in the company’s history.

Here’s some fun facts:

– States that saw 2″ snow saw 7% increase in online sales
– Cyber Monday was the single biggest shopping day for Amazon Fashion worldwide. That’s a lot of Champion Men’s Powerblend Fleece Pullover Hoodies!
– The largest percentage of shoppers was the 65 and up category which saw almost 20% of that age range participating in Cyber Monday.
56% of all shoppers participating in Cyber Monday identify as male, with 44% of shoppers identifying as female


Mobile transactions reached $3.1 billion on Cyber Monday, representing the highest year-over-year growth ever recorded for this date. .


Kendall Jenner’s “Twin” Gets Greenlight For Parody Series

Quibi is future of mobile entertainment shortform series production


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If you haven’t met Kirby Jenner yet, get ready to live!

Kirby Jenner is a performance artist known for his Instagram-based parody where he poses as Kendall Jenner’s fraternal twin.

He has been Photoslopping himself into photos of the Jenner and Kardashian clan since 2015, and has amassed over 1 million followers since.

This Instagram Personality proves that self-branding pays off: Kirby Jenner is now getting his own shortform parody show, produced by none other than Momager Kris Jenner and his faux-twin,  Kendall, on Quibi, a mobile-first entertainment platform set to launch in April.

Quibi has greenlit more than 50 scripted and unscripted series and will also feature daily news and sports content from the likes of NBC News, the BBC and ESPN. Users will pay $5 monthly for an ad-supported version of the service or $8 a month for one without ads.

Rumor is that he doesn’t break character, and web searches for his birth name proved unfruitful.



Legendary Feline Lil Bub Dead At 48 Years of Human Age

r.i.p. lil bub (2011 -2019)


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I’m sure you heard the sad news, but viral legend Lil Bub has left this realm for the big cat box in the sky.

Lil Bub became an Internet sensation back in 2012 after clawing her way to the front page of Reddit, and went on to raise over $700k for animals in need during her short life as an online personality.

She was 8 years old, or around 48 years of sass in human years.


Vogue Magazine’s Winning Instagram Strategy

They Just reached 25 million followers


Vogue Magazine’s Instagram account has swelled to over 25 million followers, double its number of actual print magazine subscribers.

Their content strategy includes a focus on topical moments in fashion, beauty, and culture from around the world, such as Pride Month, the Met Gala and Royal Weddings.

In fact, the photo of Megan Markle’s mega veil on the steps of St. George’s Chapel has 12.3 million monthly impressions, 1.3 million likes and more than 4,700 comments and is @VogueMagazine’s top Instagram post by engagement rate.

Their new strategy also includes exclusive behind-the-scenes coverage of special events and awards shows, and interviews with celebrities prepping for these occasions.

Vogue’s top video on Instagram is Rihanna at the 2018 Met Gala, with 5.5 million views.

The switch in strategy led to over 9 million new followers in two years.


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