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Explore the Latest Trends in Content Marketing 2023

The Best Content Marketing Trend Tools To Discover Timely Topics

Get the jump on content trends with the best tools, apps, and resources. Create meaningful content that connects with your audience just in time! 

Table of Contents

How To Identify Trending Conent

Content marketing trends are ever-evolving, by day and even by platform.

Having the best trend forecasting tools for content marketing doesn’t have to be costly.

You can set up your own trendspotting system for content marketing after identifying your goals, figuring out which platforms you are creating content for, and getting the right research tools in place.

How To Figure Out What Content To Create

We all know that video content is becoming more popular as a way of engaging audiences in 2023. But how do you know what type of content to create with video to reach your best audience? Or which platforms to create content on? This is where your goals, marketing message, and audience analytics intersect to create the perfect content plan to reach your most activated audience while leaving room to hook into content trends.

How To Spot Content Trends

You can use free and paid tools to discover content trends relevant to your niche for use in your content, listed below.

Having these resources ready along with
participating on popular social media platforms and setting up Google Alerts will help you stay on the pulse of trends.

Bookmark and save this article for the latest tools, apps, and resources to discover content marketing trends.

But first, it’s important to define your content goals that will best connect to your ideal audience.

How To Explore Content Trends

Before you start exploring trending content ideas, think about your approach to creating the content your best audience will connect with.

If you are wanting to hook into a timely topic, consider Rising Trends.

For an SEO-rich approach to your content marketing, consider Longer-Term Trends that can help you build brand authority and rank on specific topics.

A combination of both is a beautiful blend of content strategy.

Different Types of Content Trends

Rising Trends

Rising trends are often the first signs of a major shift in consumer behavior.

Emerging hashtag trends, audio trends, and search trends can help position your creative business in front of your audience while staying relevant and a part of the conversation.

How To Find Trending Video Content

Long-Term Trends

Evergreen content serves as high-quality content that never goes out of style.

When it comes to long-term trends, we should look for content topics that will provide value over the years.

Quality Long-Term Content Examples

  • FAQs
  • Listicles
  • Best Lists
  • Industry Resources
  • Testimonials
  • Lifestyle Advice
  • Lessons Learned Conversation

Free Content Marketing Trend Tools

Google Trends

Google Trends provides free access to valuable trend data like:

  • Search volume patterns
  • Search demographic data
  • Related topics suggestions
  • Related queries suggestions

Google Trends helps you compare search trends, which is a great starting point when paired with more research.

Pinterest Trends

Pinterest Trends is a fun, visual free resource to discover:

  • Trends with high search volume on Pinterest within the last 30 days
  • Popular global growing trends for your audience through Pinterest
  • What content is popular on Pinterest
  • When people start searching for different trends on Pinterest

Pinterest Trends can especially help those in the design, art, and lifestyle space find trending products and styles to touch on in their work and content marketing discussions.


Reddit is a free platform that encourages engaging content. For content marketers, this is a great way to establish a brand presence as your company, or to take tabs on trending conversation.

With its wealth of resources, content creators can map out content strategies and reach the right audience by:

  • Explore r/TrendingReddits
  • Use the “Hot Topics” filter when exploring specific subreddits



Quora is a question-and-answer website that is a prime source of information for content marketers. What makes it unique is that all the content is created, edited, and organized by its users, creating a fantastic opportunity to discover emerging discussions and trending conversations.

Resource: How Do I Find The List Of All Of The Trending Topics On Quora?

Twitter Trends

Twitter remains a great way to tap into timely topics that are trending.

You can use trending Twitter topics to find conversations about topics that are related to your product or service and create content around those topics.

It can also keep you informed of industry news and updates that relate to what you’re selling.

Resource: Twitter Business Marketing Trends via Twitter

Conversation connects people, lets us share knowledge, and inspires creativity and innovation. And with the conversation on Twitter evolving in real time, our Insights hub can help you learn to stay ahead of the trends and spark your next big idea.

Paid Content Marketing Trend Tools

Exploding Topics

Exploding Topics is a paid service to discover trending topics at least six months before they take off.

Exploding Trends Content Marketing Tool

Exploding Topics analyzes millions of searches, conversations, and mentions across the Internet using a proprietary algorithm that identifies under-the-radar industries, products, and categories… months or years before they take off.  


Semrush is a powerful tool for SEO research and analysis that helps you analyze your website’s ranking performance, measure keyword competitiveness, identify backlinks opportunities, gather competitor insights, and much more.

Semrush also has rolled out a suite of content marketing tools for professionals that need in-depth insights into content that will perform.

Semrush Trends provides an instant market overview and competitive digital insights that help businesses identify new market realities and emerging trends to discover growth opportunities, per-click information, conduct deep link analysis, and more.

More Resources

Content marketing trends move fast, demanding your attention to stay proactive and innovative.

Try setting up Google Alerts on content trends that you discover to see how others are creating content around the topic to get inspired!

It’s free to use Google Alerts and a great way to stay informed about topics important to your brand or niche.

Share Your Content Trends


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