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Creative Enabler • Get Equipped

Substack Earnings Calculator

Model what a paid newsletter could earn at different audience sizes, conversion rates, and prices. Use it to test scenarios, not to predict the future.

Build your newsletter scenario

Start with your current audience or plug in a future goal.

Optional planning haircut. Set to 0 if you only want a run-rate estimate.

Your estimated run rate

These figures use the assumptions shown on this page and estimate web subscription fees.

Estimated paid readers100
Annual gross revenue$8,800
Estimated annual after platform + card fees$7,430
Average monthly after fees$619
ScenarioPaid conversionPaid readersAnnual grossEst. annual after fees

What would it take to earn...

Set a monthly after-fee target. We’ll estimate the free audience needed at your current conversion rate, pricing, and annual/monthly mix.

Another revenue stream

Paid subscriptions are not the only way a newsletter can earn

Sponsorships can add another layer of revenue without requiring every reader to become a paid subscriber. Passionfroot helps creators package sponsorship opportunities, manage brand partnerships, and present their offers in one place.

Creative Enabler now uses Passionfroot to organize its own sponsorship opportunities, so you can see what that approach looks like in practice.

View Creative Enabler on Passionfroot →
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