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UTM Link Builder for Creators

Stop guessing where your traffic comes from. Build one trackable link or a whole set for the places you share your work, then use Google Analytics to see which platforms actually send people to your website.

Build your tracking set

One destination, one campaign, as many platform-specific links as you need.

1. Where are you sending people?

Paste the page, post, product, signup page, or other destination on your own site.

2. Where are you sharing it?

4. What are you promoting?

5. Give this campaign a name

Use the same campaign name everywhere you promote the same thing. We will standardize it to lowercase for you.

6. Optional: label this specific creative

Useful when you want to compare two Reels, two newsletter buttons, or different versions of the same promotion.

Your trackable links

Each platform gets its own source. Keep the campaign name the same so your analytics can compare them together.

What will this tell me?

Source tells you which platform sent the visit. Medium tells you the broad channel, such as social or email. Campaign groups the links that belong to the same promotion. Content helps distinguish the exact placement or creative.

Where do I find this in GA4?

After people start clicking your links:

Open Google Analytics.
Go to Reports → Acquisition → Traffic acquisition.
Look at Session source / medium to compare platforms and channels.
Use Session campaign to compare links within the same promotion.

Example

If one person clicks your Instagram link and another clicks your Substack newsletter link, your reports can separate those visits by source while keeping both under the same campaign name.

A tiny rule that matters

Be consistent. instagram, Instagram, and ig can become separate values in reporting. This builder standardizes names so you do not accidentally fragment your data.

Privacy note: Do not put names, email addresses, customer information, or other personally identifying information in UTM values.

Affiliate partner

Want shorter links and another layer of traffic data?

Flowcode includes short URLs, QR codes, and analytics that can help you measure how people reach your content across online and offline campaigns.

Explore Flowcode →

Affiliate disclosure: Creative Enabler may earn a commission if you sign up through this link, at no additional cost to you.

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UTM Link Builder for Creators

Build your tracking set

Your trackable links

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