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Cultivating Conviction for Creative Projects, Big and Small


A firmly held belief or opinion.
I think my first introduction to the concept of conviction was “The Blues Brothers”.
The Blues Brothers were on a mission from God.  And that was conviction and a half.  They believed so firmly in their mission that it took them on no less than five car chases and subjected the brothers to a volley of gunfire by a “mystery woman”, who was played by none other than Carrie Fisher.  They had an orphanage to save, after all. 
I think it could be argued that an entire academic career in private school may have made me privy to the concept of conviction, but I will continue to maintain that it was (actually, in fact) the 1980’s blockbuster featuring Dan Aykroyd and John Belushi.
The first time in my adult life that I experienced some semblance of hardcore, knock-you-on-your-ass/”now this is happening” conviction was my decision to forsake my sandals and South Florida life for the blustery uncertainty of a Northeastern existence.  In my small business travels, I had fell head-over-feet for Jersey City, New Jersey and knew in my heart that I couldn’t wait a moment longer to move up and jump into the creative community.

My family, of course, thought I was bonkers and rightfully pointed out that I was ill-equipped for cold winters (still am) and didn’t own a proper coat (still don’t).

It was not an easy transition.  Within the first year of driving a UHaul with my earthly possessions and cat from Fort Lauderdale to Jersey City, I moved twice, got divorced, put my small business on the backburner, embarked on a new career path, and attempted to navigate the NYC subway system unsuccessfully, in the cold, and without a proper coat.  I have a very glum memory of crying on an outdoor train platform returning home from work late at night during my first winter, lamenting the choices that had brought me to this moment.
I took pen to paper and began to furiously write, reminding myself of all of the reasons that I fell in love with the New York City area, and all of my hopes of what I could achieve on my own in this frickin’ cold unknown.
Two things:  I didn’t realize how common it is for people to cry on outdoor subway platforms late at night, and that makes me feel less ridiculous.  Also, I still have that smeared note that I wrote to myself, and bust it out on my move-a-versary, pop the Prosecco, and have myself a conviction affirmation sesh.


If you were able to achieve your biggest, wildest goals without any shred of self-doubt and a complete commitment of time and energy to your professional success, what would you set out to do?


Having conviction that you are working towards a greater good on your personal and professional path requires consistency, perseverance, and a healthy dose of relentless optimism in the face of uncertainty.

Conviction requires authenticity; There is no margin for being disingenuous when you commit your energy towards your intended goals.

Conviction necessitates the need to listen to your gut and give said instinct room to breathe, grow, and perceive.

Conviction is borne of determination and courage.  It is knowing that you are doing the right thing at the right time and checking reactionary or residual anxiety at the door.

Conviction demonstrates leadership. It empowers those around you to work towards shared common goals and hits snooze on our predisposed panic buttons by creating an environment of support and certainty.



Conviction is one of the best traits you can bring to your creative project and small business.


You can cultivate and reinforce your conviction mindset by investing your energy and time into some good ol’ self-reflection (And everyone loves that, right?).  If you’re not crazy about sitting down and meditating, make some art. Write a song. Do something with your own brand of creative expression while ruminating on the below:

  1. Know what you don’t want. I believe it’s just as important as knowing what you do desire.
  2. Reflect on the best self that you brought to your most proud achievements. Was it your tenacity? Compassion? Self-awareness?
  3. Be open to the possibility of anything and envision what your future would like without the limitations of fear or self-doubt.
  4. Pepper your best self into your vision of the creative and professional adventure that you are embarked on. How would your best self react to obstacles and achieving goals?
  5. Practice gratitude and reflect on the people that uplift, encourage, and help you on your path. Recognize that they trust your vision, and their energy helps strengthen your conviction.


How will you be cultivating and reinforcing your conviction this week?  Comment below!


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