Can Entrepreneurs #DeleteFacebook?

Can Entrepreneurs #DeleteFacebook?

Hot on the heels of the public outcry to #DeleteFacebook, entrepreneurs need to get creative with their social media marketing campaigns and clear on their advertising ethos.   Let’s explore… What in the heck happened last week with Facebook, and why...
Just The Tip: How To Create A Buyer Persona

Just The Tip: How To Create A Buyer Persona

Buyer Personas are to content strategy as an ingredient list is to whipping up a new culinary creation. Without a buyer persona plan in place, you’re doing what I fondly refer to as throwing spaghetti on the ceiling and seeing if it sticks. There is an old adage...
Want More Yoga Students?

Want More Yoga Students?

The secrets of successful yoga instructors and sold out classes isn’t all just in the “om”. Here are tips, tricks, and tactics to get your yoga students coming back for more with new members in tow. Get visible. You don’t have to be a social...
Selling Without A Store During #ShopSmall on #SmallBizSat

Selling Without A Store During #ShopSmall on #SmallBizSat

Now that the dust and leftovers of Thanksgiving have settled and the chaos of Black Friday is behind us, Small Business Saturday is here! For many of us that do not have traditional retail storefronts or physical locations that we sell from, it is easy to dismiss...
Hashtags for Artists #JustTheTip

Hashtags for Artists #JustTheTip

Skip to Copy-And-Paste Hashtags for Artists UPDATED: OCTOBER 2018 Oh, the ever present hashtag, cluttering everything up under all those nice pictures on Instagram.  So silly.  And yet so necessary. Hash What? It’s not a hashbrown.  It’s not a hash brownie.  It’s not...