"So you do social media?"
Social media marketing is just one part of the digital marketing magic that Creative Enabler crafts to build an immersive brand experience around events, small businesses, and good causes.
I create effective and measurable campaigns that amplify brand awareness and build community, online and off.
I also help folks interpret their data and analytics, develop marketing automation and workflow solutions, and design websites that are sustainable to maintain and beautiful to engage with.
I have an uncanny knack for breaking down big time goals into manageable plans of action that even the most bootstrapped start-up or novice solopreneur can run with.
I teach entrepreneurs how to build their own business through brand experiences and digital channels through my ongoing workshop programming.
I consult with municipalities, redevelopment/economic agencies, and organizations on large scale community event organization and its promotion.
I weave online skills with offline efforts.
I grow ideas into action.
I creatively enable others to do their good things louder.
2018 workshops at-a-glance
Professional Highlight Reel
During this gilded era between 2006 – 2010, I traveled the country with my handmade biz, and racked up press with Time Out New York, Rachel Ray’s Blog, Bust Magazine, and more.
I have worked on the development, marketing, and coordination of Jersey City, New Jersey’s largest community events:
The All About Downtown Street Fair, 2010 – 2013
The Jersey City Art & Studio Tour, 2013 – 2016
City of Jersey City JC 4th Freedom & Fireworks Festival, 2014 – 2016
2010 – PRESENT
I have taught sustainable marketing strategy for creative professionals and small business owners independently and in partnership with the City of Jersey City, the City of Bayonne, the Jersey City Economic Development Corporation, Hudson County Community College, Delray Beach Community Redevelopment Agency, Historic Downtown Special Improvement District, and more.
I was recognized as a creative leader and selected to attend SOUTH BY SOUTH LAWN: A White House Festival of Ideas, Art, and Action.
I ate a burrito at the White House under the Obama administration, so scratch that off of my bucket list.
Made in Jersey City Small Business Achievement Award
Presented by Mayor Jerramiah T. Healy, City of Jersey City
Woman Of Action Award
Presented by Mayor Jerramiah T. Healy, City of Jersey City
The City of Jersey City’s 14th Annual Women of Action Awards honors Jersey City women who have made an impact on the community. The ceremony, which honored 27 women selected by the City Council, was held on Thursday, March 29th at 6:30 p.m. in the Council Chambers in City Hall.
Recipients were chosen for their artistic, economic, innovative, political, or social contributions by each of the nine members of Jersey City’s Municipal Council.
SOUTH BY SOUTH LAWN: A White House Festival of Ideas, Art, and Action
SXSL was a festival of ideas, art, and action where changemakers, activists, and artists came together on the White House South Lawn to share how they’re changing their communities. Over 20,000 nominations for invited attendees were submitted nationwide, and I received the distinct honor of being chosen as a creative leader making an impact to attend.
The profesh version of the story
Since moving to Jersey City in 2007, Luca Cusolito has immersed herself in the creative community as a volunteer, advocate for the arts, and developer of cultural event programming throughout the City. Her mission has been to build infrastructure in support of that community through her work with with non-profits, organizations, small businesses and the local government. Her work has directly contributed to well-known community events such as the “All About Downtown Street Fair” and growing existing citywide arts programming, such as Art House Productions’ “JC Fridays” and the annual “Jersey City Art & Studio Tour”.
Ms. Cusolito received a Mayoral Citation for her contributions to the community as a creative entrepreneur in 2010 and was recognized as a “Woman of Action” by the City of Jersey City in 2012. In October 2016, she received the distinct honor of being invited to attend The White House’s First Annual “South By South Lawn” Festival, hosted by President Barack Obama, as a creative leader in the State of New Jersey.
Ms. Cusolito joined Mayor Steven Fulop’s administration in 2014 to increase and proliferate programming specific to Jersey City’s arts community, including expanding the annual Jersey City Art & Studio Tour and providing marketing and communications support for co-sponsored community events. Other initiatives include pop-up exhibitions in vacant and abandoned storefronts and developing funding and grant opportunities specific to Jersey City-based artists, makers and creatives.
She later served as Creative Director to the Division of Communications, and was tasked with marketing communications and social media engagement strategy specific to the City of Jersey City’s community events, including the massive JC 4th Freedom & Fireworks Festival and ongoing seasonal programming.
Ms. Cusolito relaunched Creative Enabler in 2017, to serve creative professionals, artists, small businesses, and large-scale event organizers with their digital and communications strategies. This includes web development, design, branding, video and promotional strategy with a team of a talented creatives that build community while building brands.
The Luca Version of the story
In lieu of speaking in third person in a pretty condensed bio, here’s my deal:
St. Patrick’s Day, 1983
My mom, an entrepreneur with a stubborn streak, goes into labor….but not before finishing up a custom order of gourmet chocolates for a customer. She makes my grandfather promise to deliver the order before being dragged to Hollywood Memorial Hospital. I arrive a few hours later.
A pre-school teacher expresses concern after I color an ice cream cone pink and decorate it with cats. My mom explains that I’m not challenging authority but practicing creativity. I still end up with a time-out.
I discover that I can sell discounted tubes of lipstick from Woolworth’s with a profit margin on the playground at school. Third graders clamor to snag a specific shade of red and a bidding war begins. Before I can auction it off, a teacher disbands my small business. My mom again explains that I’m not challenging authority, but honing my sales pitch. I still end up with detention.
My love affair with HTML begins, and I will later go on to offer web design services during high school to pay for my car. Friends will make fun of me for how much time I spend in front of a computer, but I am totally hooked.
I studied Communications at Florida Atlantic University and earned a real estate licence in Florida, working for a large commercial developer and was thrilled by my “Leasing Associate” title. In addition to locating small businesses to occupy commercial shopping center properties, I was charged with the task of maintaining the company website, creating marketing materials, and preparing promotional items. I realized that the marketing and branding aspects of my job were in fact the part that I loved the most.
I determine that working with small business owners through real estate, while rewarding, isn’t feeding my soul. I was inspired to embark on my own entrepreneurial journey. I plotted my escape from wearing a suit to work.
Lollibomb Beauty is born and Etsy is its birthplace. Launching a handmade vegan bath and body company turned out to be an incredible learning experience that guided me to my passions: Social media marketing, customer/user support, community outreach, and helping other entrepreneurs recognize their dreams and build brands. Lollibomb Beauty has been featured on RachelRay.com, Bust Magazine, Time Out NY, Threadbangers.com, Venus Zine, Alternative Press, and blogged about to the hilt. My efforts and lessons learned through this brand have enabled me to offer others creative insight on their unique projects, and for that I am eternally grateful.
I traded in my sandals for winter coats when I made the move from South Florida to the New York City area. I studied wine and spirits at the International Wine Center and managed the marketing, event coordination, and in-house design projects for an area boutique wine retailer. I identified and facilitated collaborative events to increase the company’s exposure while supporting community happenings. I also worked with high-end wine and spirit brands to coordinate tasting events and increase brand awareness. It was a lot of fun, and definitely gave me a penchant for top-shelf hootch. During this time, I also designed targeted advertising materials and graphics for area businesses as well as to-spec web design projects. The seeds for what will become Creative Enabler are planted.
I received a Mayoral Citation from the City of Jersey City in recognition of my contributions as a Jersey City small business owner! I always assumed citations involved points on your license, but this is one Citation I was happy to receive. I also organized the wildly popular Jersey City Craft Mafia Handmade Holiday Market in Downtown Jersey City. It was perfecto.
I assisted in the organization and promotion of the 1st Annual Historic Downtown Special Improvement District “All About Downtown” Street Festival. We had over 60 vendors, 10+ food trucks, and 15,000 attendees. It was a smashing success, and I am so proud to be a part of my Downtown Jersey City community!
Art House Productions, a multi-disciplinary arts organization that serves much of Hudson County and beyond, asked me to be a board member of their esteemed organization. Christine Goodman, the founder of Art House, was a huge inspiration in my move to Jersey City, and I have been fortunate to work with many area artists and organizations that I admire so much.
I again collaborated and assisted with the event promotion and organization of the 2nd Annual “All About Downtown” Street Fair with the Historic Downtown Special Improvement District. This time we had over 100 vendors and over 25,000 neighbors in attendance. Color me stoked.
I also worked with several artists in branding and marketing efforts behind the scenes, giving their events an extra promotional push in front of the press to secure a healthy turnout and subsequent art sales.
I organized the 23rd Annual Jersey City Art & Studio Tour from October 2-6 alongside the City of Jersey City’s Department of Cultural Affairs and Pro Arts, a visual arts organization based in New Jersey. In addition to creating opportunities for artists to show and sell within the city, I facilitated the build-out and art curation of the JCAST 2013 Flagship location of the TenMarc Building. Love, love, love.
I also collaborated and assisted with the event promotion and vendor curation of the 3rd Annual “All About Downtown” Street Fair with the Historic Downtown Special Improvement District. This time we had over 150 vendors and over 45,000 neighbors in attendance.
Alongside my partners John Ruddy and John Fathom, we launch The Culture JC, a multifaceted arts organization that serves the Jersey City community in proliferating area arts and culture. I develop the website, branding, and marketing strategy to get us up and running to serve our community.
I was hired by the City of Jersey City’s Office of Cultural Affairs to head up the 24th Annual Jersey City Art & Studio Tour under Mayor Steven M. Fulop. The event was the largest in its history, with over 175 participating venues and 600 artists. In addition to marketing strategy, social media management, and web development, I was also the point person for artist and venue enrollment, sponsorship procurement, and event coordination in association with the Jersey City Art & Studio Tour.